OTrack – a guide to our brand

Intro

Our brand is OTrack’s “language” and it helps us all maintain a cohesive and collective message in the way we communicate and the way in which our brand is used by others.

Logos

Full logo

To be used when being used alone with no accompanying text. Used to identify the company as a whole.

Example usage: Corporate stationery, presentation cover page etc

Note: This logo should appear on a white background only.

[Right click here to download PNG version of full logo]
[Right click here to download PDF version of full logo ]

Standard logo

Used in most situations where branding is required. EG: Social media, website, advertising where the logo should be legible at small sizes and where a strap-line is not required (or may conflict with the message)

Note: This logo should appear on a white background only.

[Right click here to download PNG version of standard logo]
[Right click here to download PDF version of standard logo]

Logo use

Ensure adequate space around logo. Using the width of the ‘O’ as a single unit we have at least 1 unit around the logo and 1.5 units to the right to avoid text clash.